Bachelor’s degree. HubSpot certified is recommended but not required.
Familiarity with Google Analytics, HubSpot, Wordpress, and all major social ad platforms
Long-term planning; able to look at the big picture for all marketing efforts and anticipate content needs despite uncertainty or ambiguity
Exceptional writing skills with extensive experience publishing written short-form and long-form content
Organized and punctual
Flexible and resilient
Good communication skills
Familiarity with Asana & Trainual is a plus
HubSpot Account Manager
Work Location:
Remote
Hours/Week:
40
Overview:
Develop and execute inbound marketing plans through the HubSpot CRM platform (HubSpot Marketing, Sales, Service & Operations).
Onboarding & Strategy
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- Develop kickoff call with client.
- Build Buyer Personas – Company/Industry interviews. Construct buyer profiles and lifecycles.
- Develop an inbound strategy – competitive analysis, website and content analysis, planning and strategy.
- Facilitate the technical implementation of HubSpot.
Production & Distribution
- Work with leadership and the Marketing Creative Team to develop and collaboratively fine-tune marketing strategies, campaigns, and content calendar.
- Collaborate with the Creative Director on all creative content, including new video campaigns, social media content, and compelling blog posts.
- Continually improve the marketing site, landing pages, and any other public-facing pages to support branding, drive conversion rates, and improve SEO.
- Manage CRM platform (HubSpot), including email campaigns, landing pages, and automated workflows.
- Monitor on page SEO within the HubSpot platform.
- Liaise with remote video editors to integrate video content into the marketing campaigns and content calendar.
- Direct & Manage remote graphic designers to produce supplemental creative imagery (photos/graphics) for blogs posts, social posts, and emails.
- Facilitate the training of client staff to work within the HubSpot platform and support the overall marketing strategy.
Tracking, Measurement and Reporting
- Track, measure and build custom reporting dashboards inside of the HubSpot platform.
- Work with CEO to systematize and record business playbooks of the step-by-step processes of the job.
Bachelor’s degree. HubSpot certified is recommended but not required.
Familiarity with Google Analytics, HubSpot, Wordpress, and all major social ad platforms
Long-term planning; able to look at the big picture for all marketing efforts and anticipate content needs despite uncertainty or ambiguity
Exceptional writing skills with extensive experience publishing written short-form and long-form content
Organized and punctual
Flexible and resilient
Good communication skills
Familiarity with Asana & Trainual is a plus
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