Why Google Ads make sense for your business
The Path To Conversion
Get your ideal prospect to click your ad.
Perform keyword research. Segment and group keywords. Write copy for website.
Develop a landing page with a video that sells your product or service.
Compel your prospect to take action by submitting a webform, making a phone call from your website, executing an online sale, or a call from your ad (ad extension).
Increase bids on high performing keywords
Decrease bids on low performing keywords
Reallocate budget to what’s working
Use Video to Maximize Your Google Ads Performance
A website is 53 times more likely to reach the front page of Google if it includes video.(Insivia)
Video on landing pages is capable of increasing conversion rates by 80%(Deposit Photo)
90% of customers also say videos help them make buying decisions(Deposit Photo)
After watching a video, 64% of users are more likely to buy a product online(Source: Hubspot)
What it Takes to Win with Video in 2022
A guide to using online video marketing to tell compelling stories that attract, educate, convert and retain customers.