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GOOGLE ADS AND VIDEO

Generate awareness and drive a path to conversion using Google Search and Display with the persuasive power of video in order to enhance your marketing results across campaigns.

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Why Google Ads make sense for your business

Less risk because you pay
as you go
High intent traffic to your landing
page/website
Google has largest search market share (86.86 Percent)
Fully Measurable

The Path To Conversion

1

Get your ideal prospect to click your ad.

2

Perform keyword research. Segment and group keywords. Write copy for website.

3

Develop a landing page with a video that sells your product or service.

4

Compel your prospect to take action by submitting a webform, making a phone call from your website, executing an online sale, or a call from your ad (ad extension).

Optimize to increase your ROI

Increase bids on high performing keywords

Decrease bids on low performing keywords

Reallocate budget to what’s working

Use Video to Maximize Your Google Ads Performance

A website is 53 times more likely to reach the front page of Google if it includes video.

(Insivia)

Video on landing pages is capable of increasing conversion rates by 80%

(Deposit Photo)

90% of customers also say videos help them make buying decisions

(Deposit Photo)

After watching a video, 64% of users are more likely to buy a product online

(Source: Hubspot)

What it Takes to Win with Video in 2022

A guide to using online video marketing to tell compelling stories that attract, educate, convert and retain customers.

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