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FACEBOOK VIDEO MARKETING

Facebook (and Instagram) are inherently visual platforms. With video you can tell richer stories to your audience. On Instagram, video is growing faster than any other type of content at 80% a year. And a Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz) This makes Facebook and Instagram video marketing amongst the most effective in the market.

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Targeting on Facebook & Instagram

Facebook/Instagram’s targeting is a core differentiator in the marketplace. They offer the most robust targeting based on location, demographics, interests and behavior that are relevant to your campaign. They also offer custom audiences and lookalike audiences that show higher intent from the viewer and retargeting options that can bring them closer to an intended conversion.

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Location | Demographics Interests & Behavior

Facebook is the world’s leading social media site with over 2 billion people using it every month and Instagram has 1 billion active monthly users. That means that all of these people are providing data related to their location, demographics, interests and behaviors that can be used to match the right prospect with your video campaign.

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Facebook & Instagram Creative Ad Formats

Facebook and Instagram lend themselves to the aesthetics of video storytelling. Each platform provides a variety of creative formats that further enhances your video message and overall campaign effectiveness.

Images & Graphics

Even though we are a video first company, we still leverage still images but just in a more dynamic way. We love to take static images and bring them to life with attention grabbing motion graphics.

Carousel

Carousel ads combine multiple images or video into a single ad that viewers can swipe through. Tell a story and captivate prospects with multiple videos that result in a 72% higher click.

Video

Our videos encompass video styles that include live action, 2d animation, 3d animation and virtual reality. We also offer a menu of video types that perform best via social ads.

Slideshow

Slideshow ads transform still images into a series of video-like ads. They provide the immersive experience of a video without the budget and time associated with creating videos.

What it Takes to Win with Video in 2022

A guide to using online video marketing to tell compelling stories that attract, educate, convert and retain customers.

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