Targeting on Facebook & Instagram
Facebook/Instagram’s targeting is a core differentiator in the marketplace. They offer the most robust targeting based on location, demographics, interests and behavior that are relevant to your campaign. They also offer custom audiences and lookalike audiences that show higher intent from the viewer and retargeting options that can bring them closer to an intended conversion.
Facebook & Instagram Creative Ad Formats
Facebook and Instagram lend themselves to the aesthetics of video storytelling. Each platform provides a variety of creative formats that further enhances your video message and overall campaign effectiveness.
What it Takes to Win with Video in 2022
A guide to using online video marketing to tell compelling stories that attract, educate, convert and retain customers.