Benefits of Using Video on Your Website
It is reported that pages with video are 50x more likely to be ranked on the Googles first page. So including video on your landing page will allow you to rank higher in search results and see more qualified traffic to your website landing page.
Hubspot reports that 72% of customers would rather learn about a product or service by way of video. By including videos on your website you are allowing prospects to learn more seamlessly about your brand and its services.
Unbounce reports that including a video on a landing page can increase conversion rates by 80%. So when audiences are on your website landing page and close to taking a desired action- make sure to tip the scales in your favor with video.
According to Forbes, the average user spends 88% more time on a website with video. If you are looking to create a more engaging experience for your viewer, it is crucial to include video on your website.
Video With Web Development Best Practices
Select the right video style and type based on your landing page and business objective.
Make sure your thumbnail is engaging so that viewers are compelled to click.
Ensure that the Google, YouTube, Facebook or Instagram ad is relevant to the information on the landing page.
Only use one video on the landing page
Website and Landing Page Development Process
We get to know your business, it’s services and competitive advantages in the marketplace. We then do keyword research into the various keyword terms that we would want to place on the website in order to rank for them on search engines.
Based on previous research, we create the structure and write all of the wording for your website.
In accordance with the research and website copy, we create Photoshop designs of how your website will exactly look.
After the website is built, we ensure that it is fully responsive and optimized for use on all mobile devices.