Why Video Testimonials & Case Studies?
Video testimonials are the ultimate proof that you are solving problems, helping businesses and ultimately building brighter futures for people. This type of video is more impactful than a written testimonial because you get the full bodied engagement of all the senses that only video is capable of achieving.
When a prospect hears success stories from other peers, this reinforces the benefits of doing business with you. This helps them see the results as something that are realistic, proven and within grasp. In turn, your prospect will naturally envision the same future for themselves and consider your business.
Video Testimonials & Case Study Recommendations
It is important to show the customers main desires and how your company helped them achieve those goals. Make sure to bring that to the forefront in your video testimonial and case studies. This will hook viewers and help them envision themselves in the same position.
Do not shy away from the raw and authentic version of your story. It is natural to paint a perfect interaction with a client from day one, however, the obstacles that we overcome make the final success story much sweeter. Conflict creates tension in your story and keeps your potential customer engaged.
Testimonials and Case Studies Video Specs
AEducate / Convert / Retain
Scrappy / Standard / Polished
Website, Email, Social Media, YouTube, Ads