Why Create Social Video Ads?
When you post organically, your reach is limited to the circle of people that you already interact with. However, social video ads are powered by paid advertising that enables reach way beyond your organic network. This allows for an amplification of your campaign that otherwise would never have been possible.
Video ads consistently outperform static images on social media platforms. By tapping into the power of video, you are increasing the likelihood of higher engagement, click through rates, conversions and ROI.
Speaking to a larger audience is wasteful if they aren’t your intended target audience. As a result, the targeting featuring of social media platform make it possible to deliver your videos to the right person at the right time.
Social media platforms provide deep insights into the performance of paid advertising campaigns. This enables you to run various types of videos and pull insights into what is working best.
Social Video Ad Best Practices
Your social video ads are competing against a sea of other ads for the attention of chronically distracted viewers with short attention spans. Make sure you stand out! You can do so with humor, a question, bizarre props, or a big promise at the beginning of the video.
Social video ads must meet the video format and aspect ratio guidelines of the respective social platform they are placed. Additionally, within specific social platforms are often a variety of creative ad formats that have their own unique specifications.
By identifying the cost of not using your product or service, you are incentivizing your viewer to pay attention. However, it is not enough to simply label it, you must agitate it because that is what inspires action.
Social video ad production should cater more and more to consumption habits. Viewing on mobile devices calls for minimal sound. This requires leaning less on sound and more on visuals to tell your story.
Social Video Ads Details
Scrappy / Standard / Polished
15 seconds – 2 minutes
Ads, Social Media