HOW-TO MARKETING VIDEOS
Why How-To Videos?
A how-to video captures and educates viewers when they are already in a learner’s mindset on platforms such as YouTube, Facebook, Instagram and LinkedIn. It is critical to pull viewers into your brand when they are in a learner’s mindset because you can easily introduce your service/ product as a solution.
Prospects are actively searching for how-to videos making them of the most organically discoverable videos online today. These videos are searched via social or search engines where there is already an existing demand. When you include video specific keywords within the titles and descriptions, you are enhancing the discoverability of your video and ultimately, your brand.
When you are teaching you are naturally in a position of the compassionate alpha. The more of this educational content that you release, the more you will build brand authority in your space. Brand authority allows you to increase your pricing while also having more of a selection of who you want to work with.
How-to marketing videos for your service demystify complex processes and makes them simple. Making a service or process more digestible not only allows the viewer to continue to learn but also encourages them to continue building a relationship with your brand.
How To Video Process
In the early stages of pre-production, we sit down to get to know your company, its people and what it represents. We simultaneously craft target personas or ideal audiences for your brand. We then decide on the video concept, and the look/feel and style. Finally, write a script if necessary, decide on location and set design, and lock down other details involved with how the final video will look, sound and perform.
This is where our professional crew works together to create your video. We bring on camera operators, directors, hair and makeup, wardrobe, lighting technicians, and other professionals to make your vision come to life. For animation, we engage illustrators, modelers, 3D artists and 2D animators to start molding the storyboard into an animated video.
We shape your story, handle color correction, clean up the audio, add music, create graphics, and in general make sure your video looks like we planned it in pre-production. Key features include editing, color correction, sound mixing and music composition. For animation, this is where we add in sound effects, music, voiceover & mix all of the elements together to create a final output.
How To Video Specs
Attract / Educate/ Retain
Scrappy/Standard
2-10 minutes
4-8 weeks
Website, Email, Social Media, YouTube, Ads
How To Video Examples
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