DEMO VIDEOS
Demo Video Features
A demo video should be straightforward and easily digestible by the audience. You want to keep it simple and communicate only the information that the audience needs to know in a seamless manner.
Well executed demo videos can be a powerful sales tool because viewers typically consume them when they are already interested in a product or service. Producing strategic demo videos can take some of the stress off of your sales team by being a strong asset they can use when closing prospects.
Demo videos are powerful tools for prospects that are already lower down in the sales funnel. As a result, they should be easily discoverable by those who want to watch them. A convenient place for them is often on a company website within a video library that is easily searchable or on a specific product page.
What Makes Up A Demo Video?
If your product or service is digital, sharing a screen and seeing it in action can be highly effective at painting a picture for your viewer. It further reinforces your brand while guiding your prospect through the experience in a step-by-step manner.
Animation enhances your video by adding dynamic motion. It presents the opportunity to create and explain any type of scene imaginable. This versatility makes it a powerful asset in your tool box whenever you go to create a demo video.
Live b-roll footage allows you to show a product or service in action. It also adds a humanistic and emotional feeling to your demo video. Shots of individuals using and enjoying your product or service go a long way in helping the viewer envision themselves in the same position.
Demo Video Specs
Educate/Convert
Scrappy/Standard
2-5 minutes
4-8 weeks
Website, Email
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