What Is a Landing Page?
Landing pages are single, standalone pages. They are distinct from other pages on a website, like a homepage for example. Landing pages are focused and exist to serve a single purpose; gaining customers. Generally, they let visitors interact and make a trade with the given website. More often than not, this is their contact information in return for a special offer, discount, or direct sale.
What Is a Landing Page?
A great landing page will make a compelling offer that entices the visitor. They will gladly give their information in exchange for the potential reward.
Testimonials are known to drive conversion rates up. Prospects are more likely to turn into clients if they see a collection of positive, inspiring testimonials on your page.
The use of engaging, exciting images is crucial. They should give clients an idea of the offer being made. Being smart about image choice and positioning is also important.
Videos are a great way to engage clients, and help your website stand out from the crowd. They are a great way to give prospects a more in depth understanding of your offer.
Page Load Time
Studies show that if your webpage doesn’t load fast enough prospects may leave your website. That is why knowing how to optimize your landing page is essential to increase conversion.
Clear, concise, and dynamic writing
Your page should have text that is clear, to the point, and very engaging. Your landing page should have just the right amount of text to convey your message, but not bore prospects.
Landing Page VS Home Page
Sometimes, people mistakenly believe that there are virtually no differences between homepages and landing pages. A common misconception is that the page a visitor first lands on is the landing page. But just because your homepage is the most frequently landed upon, it doesn’t make it a landing page. The core difference between the two lies in their function.
A homepage is a single page introducing and summarizing the idea of your entire website. It will contain some basic information, a catchy image or slogan, and maybe even a flash offer. Landing pages are standalone pages, created specifically for a certain campaign. They will always have a call-to-action, something to incentivize the customer to provide their information. There will be no other distractions, irrelevant information, or unrelated offers present.
How Can A Landing Page Benefit You?
Unique landing pages help you stand out from the crowd.
It funnels leads into your website and turn them into customers.
Landing pages increase your conversion rates and drive business growth.
Engages your audience with your content, products, or services.
Allows you to or niches to drive up conversions.
DID YOU KNOW?
Addressing the fears of potential buyers may drive up conversion rates by 80%.
Many customers fear that giving personal details to a website comes with things like spam email or unauthorized data usage. By addressing these fears directly, conversion can skyrocket.
The Marketing Reel Process
We work closely with each client to design a unique landing page suited to their needs. Whatever niche your business is in, whatever your target audience may be, we’ll design the ideal landing page for you. Our team has years of experience in graphic design and has created landing pages for all kinds of clients.
We take charge of the programming needed to turn an idea into a live webpage. We take our designs and code them into real web pages that show up on your website. We create real web pages that are visible to clients online.
We manage your landing page throughout its lifetime. We advertise clients’ pages on their social platforms like Facebook or Instagram. We also create Google Ads and track trends and outreach statistics. Every step of the way, our team is here to make sure your landing page turns the most prospect into clients as possible.
Let Our Work Speak For Itself
Check out some of the landing pages our team has created. We work closely with all our clients to create pages that are not only aesthetically pleasing but optimized to drive conversions.