video styles

THOUGHT LEADERSHIP VIDEOS

Thought leadership videos are opportunities for an individual to offer their expertise in their particular field. They typically feature videos of a live lecture or of an interview among influencers or experts regarding a subject.

Schedule a Call
image for website

Thought-leadership Video Tips

Tell a Story

Although you are delivering relevant and insightful information to your audience, it still needs to follow the tenets of storytelling. Storytelling is the vehicle that opens your audience to consume the more detailed specifics you are trying to get across. As a result, it is best to leverage various story structures and see which one works best for you.

Consistent Content

Many people will ignore or even post negatively about your content. However, through repetition, your true supporters will emerge and they will be committed to your message and brand. They are your advocates that will carry your message with them and spread it. This leads to your growth as a thought leader and the brand that you are associated with.

Repurpose Content

Interviews and live lectures are longer forms of content that can be repurposed into a variety of future videos. Make sure to take advantage of this in a world where pumping out content is absolutely critical to keeping your audience engaged.

Use pattern interrupts

When we speak we naturally get in a consistent rhythm that can lull the audience to sleep. By utilizing pattern interrupts, we are keeping our audience on their feet and in turn fully engaged.

image for website

Why Thought-Leadership Videos?

image for website
Brand Authority

A thought leadership video lends credibility to the individuals speaking. The discussion highlights problems and opportunities that the viewers may have but don’t know yet. Potential buyers are in the mode of consuming new and interesting information so this video can influence their decision and position you as a brand authority in the marketplace.

Creates Demand

This information influences prospects about ways they can improve their life by solving a problem or seizing a new opportunity. Thus, the knowledge from an industry leader is social proof that validates that the problem or opportunity. The prospect then enters the consideration phase where they know they have a void to fill and are therefore collecting information about it which then creates demand.

Thought Leadership Video Specs

Funnel Stage

Attract / Educate

Funnel Stage

Scrappy / Standard / Polished

Ideal Video Length:

10-15 minutes

Video Timeframe

4-8 weeks

Channel options

Website, Email, Social Media, YouTube, Ads

our portfolio

Thought Leadership Video Examples

Pine Aire Truck Though Leadership
View More
Image of previous button Image of next button

Marketing Reel Pricing Calculator

The Marketing Reel pricing calculator is an interactive tool you can use to get real time cost estimates on services. Configure and calculate the price of your next investment.

Image image for website
Your Thought Leadership Priced Out
Explore Pricing
image for website
background image for case study
image for website's effects
image for connection green figure image for website connection blue figure
subscribe figure

Subscribe To The
Marketing Reel Newsletter

Sign Me Up

Ready to
Grow Your Business?

arrow_top