Although you are delivering relevant and insightful information to your audience, it still needs to follow the tenets of storytelling. Storytelling is the vehicle that opens your audience to consume the more detailed specifics you are trying to get across. As a result, it is best to leverage various story structures and see which one works best for you.

Many people will ignore or even post negatively about your content. However, through repetition, your true supporters will emerge and they will be committed to your message and brand. They are your advocates that will carry your message with them and spread it. This leads to your growth as a thought leader and the brand that you are associated with.

Interviews and live lectures are longer forms of content that can be repurposed into a variety of future videos. Make sure to take advantage of this in a world where pumping out content is absolutely critical to keeping your audience engaged.

When we speak we naturally get in a consistent rhythm that can lull the audience to sleep. By utilizing pattern interrupts, we are keeping our audience on their feet and in turn fully engaged.