Coyote Creek
A Tennessee-based pool design and construction company achieved remarkable growth, generating a 10X return on their marketing spend compared to revenue generated.
The Situation
Coyote Creek, a pool contractor, faced challenges after disappointing experiences with previous marketing agencies that failed to deliver on promises. They required a fresh approach—one that not only rebuilt trust but also established a strong, reliable marketing foundation. Key to this need was setting up a robust infrastructure capable of tracking results in real time, providing Coyote Creek with actionable insights to drive future growth and transparency.The Solution & Services
We implemented a comprehensive marketing foundation for Coyote Creek, including a custom CRM with automated email and SMS nurturing, a structured sales pipeline, and a new website design. Targeted Facebook and Google Ads, combined with TV and radio, expanded their reach, while localized SEO content enhanced organic visibility. Finally, detailed tracking and analytics provided actionable insights to optimize performance across all channels.CRM Management
Email & SMS Automations
New Website Build
Facebook ads
Google Ads
Television Ads
Our Creative Work
Television Ad
Landing Page Design
Print Collateral
Content Details
As part of a series of TV ads created throughout the year, this spot for Coyote Creek’s End of Year Sale targets Middle Tennessee homeowners. The ad highlights limited-time pricing on fiberglass pools starting at $62,000, with fast, three-week installations for a “swim-ready” 2025. Featuring captivating pool visuals, it encourages viewers to lock in 2024 prices, reinforcing Coyote Creek as the go-to for creating backyard memories.
High-converting landing pages were a key component of Coyote Creek Outdoors’ campaign success. These pages provided prospects with clear, detailed information about current offers, highlighting the value and urgency of each promotion. The persuasive layout guided visitors seamlessly toward submitting their information through an online lead form, resulting in a steady flow of qualified leads and driving conversions.
We collaborated with Coyote Creek to create a comprehensive booklet tailored to empower their sales team. This resource featured detailed information about their services, customer testimonials, high-quality images of completed pool projects, and compelling case studies. With clear and persuasive content, the booklet equipped the sales team to effectively communicate the value of Coyote Creek’s offerings, ultimately helping them close more qualified leads with confidence.
Lead Generation & Nurturing
Google Ads
Facebook Ads
Email Nurture Sequences
Details
To enhance Coyote Creek’s campaign success, we implemented a mix of one-off and automated emails that kept prospects engaged and informed. Automated sequences nurtured leads with timely updates on pool options and promotions, while one-off emails highlighted special events and seasonal sales, creating urgency. This strategic blend ensured consistent communication, driving higher engagement and conversion rates for Coyote Creek.
Google Ads played a pivotal role in Coyote Creek’s campaign, capturing high-intent leads by targeting homeowners actively searching for pool installation in the local area. With precisely crafted ad copy and optimized keywords, our ads drove qualified traffic to Coyote Creek’s landing pages, increasing inquiries and conversions. This strategic use of Google Ads effectively boosted visibility and generated steady, quality leads, contributing significantly to the campaign’s overall success.
Facebook Ads helped Coyote Creek reach a broader audience of homeowners interested in outdoor upgrades. With targeted, visually appealing ads showcasing their fiberglass pool designs, we boosted brand awareness and drove inquiries. Emphasizing seasonal pricing and fast installation, the ads generated high-quality leads, making Facebook Ads a key driver of campaign success.
Data Tracking & Reporting
To enhance transparency and performance insights, we developed a custom dashboard for Coyote Creek that tracks the source of all marketing leads and associated revenue. This centralized dashboard provided real-time data on lead origins, from Google Ads to Facebook and organic sources, allowing Coyote Creek to understand which channels drove the most revenue. With actionable insights at their fingertips, Coyote Creek’s team could make data-driven decisions, optimize their marketing efforts, and maximize ROI.
Client Outcomes
1,378 New Leads
12X Return on Investment
$3 Million New Revenue
I’ve had the pleasure of working with Marketing Reel for the past year, and I can confidently say they are exceptional! From the very beginning, they have been open, honest, and transparent about every aspect of our marketing strategy. They consistently communicate what’s going on and provide clear, actionable steps to drive results. Their team is professional, responsive, and truly dedicated to helping our business grow. I highly recommend Marketing Reel to anyone looking for a reliable and results-driven marketing agency!
