Customer Stories

Sick Diesel Gear

A Florida-based eCommerce company specializing in LED grille lights for trucks embarked on a mission to accelerate growth and increase brand visibility. Within just 12 months, their sales doubled thanks to a strategic multi-channel advertising campaign, revamped online presence, and enhanced customer engagement.

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The Situation

The company initially drove traffic and sales solely through organic channels like search and social media. While their products had clear demand in the marketplace, they struggled to capture a larger audience due to limited brand visibility and a lack of marketing expertise. Keen to scale, they turned to us to unlock new growth potential and expand beyond their organic reach.

Our Services

Website

Facebook Ads

Google Ads

Email & SMS

TikTok Ads

Solution

First, we increased the desirability and conversion rate of the brand through the design and development of a new Shopify website. Then, we laid out a path to increase new customer acquisition and revenue by launching paid channels such as Facebook & Instagram ads, Google Ads and TikTok ads. We also put into place lead nurturing processes through email and sms marketing that would allow the brand to increase the number of touch points with prospects & customers.

Details

Shopify Website Build

We designed and developed a new Shopify website, incorporating fresh branding and UI/UX best practices to optimize for conversions. The new site featured engaging calls to action, seamless navigation, and an aesthetic that resonated with the target audience, all of which worked to guide users smoothly through the purchase journey.

View Site

Facebook & Instagram Ads

Capitalizing on the visual appeal of LED grille lights, we crafted dynamic video ads tailored to specific audience segments. Through strategic targeting, we successfully attracted, educated, and converted potential customers using a full-funnel approach that maximized ad effectiveness, ultimately achieving a 4.75X lifetime return on ad spend (ROAS).

Google Ads

To drive significant growth, we took a phased approach, beginning with brand awareness and moving through to high-intent sales. In early stages, we focused on increasing visibility, then progressed to fully optimized Shopping campaigns where Sick Diesel consistently outperformed competitors. As momentum built, we deployed branded Search and transitioned key campaigns to Performance Max, strategically balancing exposure with conversion-driven efforts. This comprehensive approach, backed by in-depth market insights, led to a strong 7X return on ad spend (ROAS).

TikTok Ads

Recognizing TikTok’s influence among truck enthusiasts, we launched video ad campaigns to engage this audience, showcasing the product’s unique appeal and functionality.

Email & SMS Marketing

We developed a comprehensive email and SMS nurturing system to consistently engage with customers and keep the brand top of mind. This system included automated campaigns like a Welcome Series to introduce new subscribers to the brand, Abandoned Cart reminders that encouraged customers to complete their purchases, and follow-ups for customers who browsed but didn’t buy, alongside review requests to gather valuable feedback and build social proof. To further support engagement, we also sent targeted one-off emails and SMS messages, offering timely updates, exclusive promotions, and personalized content, ensuring multiple touchpoints that reinforced the brand’s presence and value.