Why Blooper Videos?
Blooper videos help you connect with your audience because it humanizes you and your team. When the audience sees that your company knows how to have fun and isn’t serious all the time, it is more likely they will connect with you. It’s a great way to show the “real” you.
People want to see you having fun and want to work with a company who isn’t so uptight all the time. Blooper reels are a great way to show that you have humor and that your company is okay with a little fun. If you’re looking to show your company culture or even looking for new staff, this can be a good type of video to have ready to post whenever you need it.
Blooper Video Recommendations
Often times Blooper videos are found in post-production which makes them unscripted. They shouldn’t come off as something your company tried hard to create, rather genuine clips that were pieced together.
In video storytelling, we are often trying to tell a story with a flow. However, with blooper reels, it’s okay to let go of that notion and clip together pieces that don’t exactly tell a story. As long as the audience sees a clear video with some sort of funny, quirky, or awkward moment, you have done your job.
Recruitment Video Specs
Educate/Convert
2-3 minutes
Website, Email, Social Media, YouTube, Ads
4-8 weeks
Blooper Video Examples
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