2D Animation ProcessThere are a lot of pieces involved in developing a compelling animated video and at Marketing Reel, our extensive experience has taught us how to be a lean, mean, animation machine.
Laying the right groundwork is essential to developing a great video. The Script is where we layout the blueprint of the animation in terms of crafting the story and outlining the voiceover narration. It serves as the framework of the animation.
After finalizing the script, the next step is to develop a black and white storyboard that reflects the style of animation, the various scene characters/backgrounds and snapshots of the actions of the animation script.
We're rolling! Now that we have the road map developed in the storyboard stage, it’s time to create detailed, colorful illustrations of what the characters and environment will look like. All of the illustrations will be in line with your brand aesthetic.
With the Storyboard and Illustrations approved, we finally add motion and animate the video. The final output is in high definition and can be used for a variety of formats, be it for the web, trade shows or broadcast television.
Now that the animation is done, we add all of the additional ingredients such as music, sound effects and voiceover. We sound mix everything so that it sounds crisp and professional.
2D Animation Details
Based on user viewing habits and collected data, we typically recommend animation to be between 1 to 2 minutes in length.
We'll need approximately 8 weeks from beginning to end, depending on when we receive feedback at each milestone.