YouTube Organic SEO Tips
Place the exact keyword in the title - preferably in the beginning.
The longer the video typically the more watch time. This increases your ranking via the YouTube algorithm.
Find a way to consistently draw your viewer in within the first 15 seconds.
Say your keyword in your video.
Add an annotation that asks people to like your video, subscribe and comment.
Your title, Thumbnail and Snippet of description. Create custom thumbnail.
The Power of YouTube Ads
YouTube is prime for service based businesses because it is where people go to actually search for “how” to solve their problems. Since they go to YouTube with the purpose of learning, this is exactly when you want to capture their attention. Once you engage them when they are in a learner’s mindset, the next logical step for them is take on a buyer’s mindset. It is at this crucial moment that you want your brand to be top of mind for your prospect.
Hyper Targeting of YouTube Ads
Imagine serving ads to people who are watching educational “how to” videos on YouTube, capturing and redirecting that traffic for yourself. Or how about targeting YouTube ads based on peoples Google search histories. These are just a few of the ways that you can target your ideal customer through YouTube ads.
Age, gender, parental status, household income
Affinity audiences – People already interested in relevant topics.
Life events – Target prospects when a specific event is about to occur in their life.
Custom intent audiences – Serve your ads to viewers based on the keywords they’ve recently searched on Google.com
Retarget viewers based on their past interactions with your video, Trueview ads or YouTube channel.