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VIDEO PRODUCTION
WITH WEB DEVELOPMENT

At Marketing Reel, we specialize in video production with web and landing page development in order to create beautifully designed and functional websites and landing pages with the added power of video. Video as a medium is engaging, educational, memorable and showcases your value better than any other means of communication. Videos on websites and landing pages are strategically placed videos used to increase the exposure and drive more viewer engagement on your site as well as entice viewers to take conversion based actions.

Schedule a Call

https://meetings.hubspot.com/aj120/marketing-reel-discovery-meeting

Benefits of Using Video on Your Website

Video SEO

It is reported that pages with video are 50x more likely to be ranked on the Googles first page. So including video on your landing page will allow you to rank higher in search results and see more qualified traffic to your website landing page.

Ease of Learning

Hubspot reports that 72% of customers would rather learn about a product or service by way of video. By including videos on your website you are allowing prospects to learn more seamlessly about your brand and its services.

Conversion Rate

Unbounce reports that including a video on a landing page can increase conversion rates by 80%. So when audiences are on your website landing page and close to taking a desired action- make sure to tip the scales in your favor with video.

Engagement

According to Forbes, the average user spends 88% more time on a website with video. If you are looking to create a more engaging experience for your viewer, it is crucial to include video on your website.

Video With Web Development Best Practices

The Right Video

Select the right video style and type based on your landing page and business objective.

Thumbnail

Make sure your thumbnail is engaging so that viewers are compelled to click.

Relevancy

Ensure that the Google, YouTube, Facebook or Instagram ad is relevant to the information on the landing page.

Number Of Videos

Only use one video on the landing page

Website and Landing Page Development Process

Research

We get to know your business, it’s services and competitive advantages in the marketplace. We then do keyword research into the various keyword terms that we would want to place on the website in order to rank for them on search engines.

Copywriting

Based on previous research, we create the structure and write all of the wording for your website.

Design

In accordance with the research and website copy, we create Photoshop designs of how your website will exactly look.

Development

Once you’ve approved the design and web copy, we’ll start building them using HTML, CSS and Javascript. We then integrate the new designs with a WordPress theme or develop a new one from scratch.