Aquatica Pools & Spas
How a South Carolina pool design and construction company generated nearly $3 million in new revenue in one year by promoting a comprehensive marketing strategy.
The Situation
Aquatica Pools, a full-service pool design and construction company in South Carolina, aimed to invest in a full-scale marketing build to emphasize their competitive advantages in speed and quality. The goal was to generate qualified leads for their sales team to close.The Solution & Services
Aquatica Pools leveraged a comprehensive marketing strategy that included television ads, radio spots, targeted landing pages, Facebook ads, Google ads, and email campaigns. By integrating these diverse channels, they effectively reached a broader audience, driving predictable and impressive results. The television and radio ads enhanced brand visibility, while the targeted landing pages and digital ads on Facebook and Google captured and converted potential leads. Email campaigns nurtured these leads, ensuring consistent and meaningful engagement, ultimately boosting their sales and reinforcing their market presence.Television Ads
Radio Spots
Landing Page
Facebook ads
Google Ads
Email Nurture Sequence
Our Creative Work
Television Ad
Landing Page Design
Marketing Collateral
Radio Spot
Content Details
For the television commercial, we crafted a clear and concise script that highlighted Aquatica Pools’ reputation as the fastest pool builder in South Carolina. The commercial showcased the impressive backyard transformations that customers can expect, emphasizing that Aquatica Pools can complete your dream pool in just 8-12 weeks.
High-converting landing pages were essential to the campaign’s success. These pages provided prospects with detailed information about the campaign and effectively persuaded them to submit their information through an online lead form.
The marketing collateral created included graphics, gif and photography that were used to fill out the landing pages, social media posts and follow-up emails aimed at educating and convincing prospects to convert into qualified lead form submissions.
We collaborated with Aquatica to develop an in-depth, comprehensive booklet designed to empower their sales team. This booklet included detailed information about their services, customer testimonials, high-quality images of completed projects, and compelling case studies. By providing clear and persuasive content, the booklet helped the sales team effectively communicate the value of Aquatica’s offerings, ultimately enabling them to close more qualified leads with confidence.
Lead Generation & Nurturing
Google Ads
Facebook Ads
Email Nurture Sequences
Details
We incorporated both one-off and automated emails to nurture leads and maintain engagement with potential clients for Aquatica Pools. Automated sequences, such as welcome emails and follow-ups, kept prospects informed about current offers and pool options, moving them smoothly through the sales funnel. Meanwhile, targeted one-off emails promoted time-sensitive events like seasonal sales, creating a sense of urgency and driving immediate action. This balanced approach ensured consistent communication, keeping Aquatica top-of-mind and converting leads into loyal customers effectively.
Implementing Google Ads proved highly effective in reaching homeowners actively searching for pool installation services. With targeted ads that appeared precisely when potential clients were researching pool options, we maximized visibility and engagement. This strategy allowed us to capture high-intent leads, driving qualified traffic to Aquatica’s website and increasing inquiries. By tailoring keywords and ad copy to the local market, Google Ads became a crucial channel for generating quality leads and boosting conversion rates, directly contributing to revenue growth.
For Aquatica Pools, Facebook Ads served as a powerful tool to reach local homeowners interested in enhancing their outdoor spaces. By showcasing stunning pool designs and seasonal offers, we inspired viewers to envision a transformed backyard. Precise audience targeting allowed us to connect with potential clients in Charleston who are open to ideas for outdoor upgrades. This approach boosted brand awareness, increased inquiries, and generated high-quality leads, helping Aquatica Pools solidify its reputation as a premier pool contractor in the region.
Client Outcomes
1,378 New Leads
12X Return on Investment
$3 Million New Revenue
