Silver Lining Herbs

Our team developed a bespoke Shopify website, crafted from the ground up, with the aim of revitalizing the user interface and experience. The core objective of our efforts was to facilitate seamless and engaging navigation for customers, providing clear and compelling pathways to either submit lead information or initiate an immediate purchase.

We developed, managed, and fine-tuned diverse Google ad campaigns to enhance both visibility and conversion. Our comprehensive strategy involved utilizing Google Shopping, Performance Max, Display, and Search campaigns, employing an array of targeting tactics throughout the entire funnel.

Harnessing the persuasive potential of video, we skillfully engaged diverse audiences across Facebook and Instagram platforms. Employing a test-and-learn methodology, we tactfully penetrated multiple customer segments, employing a variety of creative assets that effectively showcased the transformative benefits of Silver Lining products, as experienced by real customers.

HubSpot served as a central hub where ongoing customer segmentation was possible in order to deploy effective marketing campaigns. We used a mixture of email and SMS to convert contacts into customers and increase customer buying frequency. Through the power of automation, we were able to implement and successfully deploy a variety of nurturing campaigns from welcome series, abandon cart, browse abandon, and refill notifications. We also built out multiple touchpoint campaigns on an as-needed basis and for major events i.e. Black Friday, etc.