Case Study

Silver Lining Herbs

How an Idaho based ecommerce company that provides all natural supplement solutions to keep you and your animals in top health, invested in a full marketing program that grew total customer acquisition and revenue by over 30%.

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Design & Development

Design and develop a Shopify website

Content Creation

Generating on-brand content that fuels marketing efforts

Lead Generation

Drive new, qualified leads into the CRM system

Lead Nurturing

Create multi-touch automated messaging to nurture those leads into customers


Customized marketing reports on what matters most

Technology Integrations

Build custom integrations that connect 3rd party software to Shopify & HubSpot

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Focus Areas

Redesign and develop a new Shopify website

Lead engagement, management and nurturing through HubSpot marketing & sales

Manage paid search and social campaigns to increase new customer acquisition

Build out custom reporting to guide marketing optimization and success

Web Design & Development

Website Design & Development
Website Design & Development

Our team developed a bespoke Shopify website, crafted from the ground up, with the aim of revitalizing the user interface and experience. The core objective of our efforts was to facilitate seamless and engaging navigation for customers, providing clear and compelling pathways to either submit lead information or initiate an immediate purchase.

Paid Search
Paid Search

We developed, managed, and fine-tuned diverse Google ad campaigns to enhance both visibility and conversion. Our comprehensive strategy involved utilizing Google Shopping, Performance Max, Display, and Search campaigns, employing an array of targeting tactics throughout the entire funnel.

Facebook Ads
Facebook Ads

Harnessing the persuasive potential of video, we skillfully engaged diverse audiences across Facebook and Instagram platforms. Employing a test-and-learn methodology, we tactfully penetrated multiple customer segments, employing a variety of creative assets that effectively showcased the transformative benefits of Silver Lining products, as experienced by real customers.

Lead Management & Nurturing
Lead Management & Nurturing

HubSpot served as a central hub where ongoing customer segmentation was possible in order to deploy effective marketing campaigns. We used a mixture of email and SMS to convert contacts into customers and increase customer buying frequency. Through the power of automation, we were able to implement and successfully deploy a variety of nurturing campaigns from welcome series, abandon cart, browse abandon, and refill notifications. We also built out multiple touchpoint campaigns on an as-needed basis and for major events i.e. Black Friday, etc.

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Increase in Total Sales


Increase in total orders


increase in returning customer rate

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New Customers


Increase in YOY New Customer Acquisition

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