Silver Lining Herbs
How an Idaho based ecommerce company that provides all natural supplement solutions to keep you and your animals in top health, invested in a full marketing program that grew total customer acquisition and revenue by over 30%.
Design & Development
Design and develop a Shopify website
Generating on-brand content that fuels marketing efforts
Drive new, qualified leads into the CRM system
Create multi-touch automated messaging to nurture those leads into customers
Customized marketing reports on what matters most
Build custom integrations that connect 3rd party software to Shopify & HubSpot
Redesign and develop a new Shopify website
Lead engagement, management and nurturing through HubSpot marketing & sales
Manage paid search and social campaigns to increase new customer acquisition
Build out custom reporting to guide marketing optimization and success
Web Design & Development
Our team developed a bespoke Shopify website, crafted from the ground up, with the aim of revitalizing the user interface and experience. The core objective of our efforts was to facilitate seamless and engaging navigation for customers, providing clear and compelling pathways to either submit lead information or initiate an immediate purchase.
We developed, managed, and fine-tuned diverse Google ad campaigns to enhance both visibility and conversion. Our comprehensive strategy involved utilizing Google Shopping, Performance Max, Display, and Search campaigns, employing an array of targeting tactics throughout the entire funnel.
Harnessing the persuasive potential of video, we skillfully engaged diverse audiences across Facebook and Instagram platforms. Employing a test-and-learn methodology, we tactfully penetrated multiple customer segments, employing a variety of creative assets that effectively showcased the transformative benefits of Silver Lining products, as experienced by real customers.
HubSpot served as a central hub where ongoing customer segmentation was possible in order to deploy effecting marketing campaigns. We used a mixture of email and sms to convert contacts into customers and increase customer buying frequency. Through the power of automation, we were able to implement and successfully deploy a variety of nurturing campaigns from welcome series, abandon cart, browse abandon, refill notification. We also built out multiple touch point campaigns on an as-needed basis and for major events i.e. Black Friday, etc.
Increase in YOY New Customer Acquisition