Aquatica Pools & Spas
How a South Carolina pool design and construction company generated nearly $3 million in new revenue in one year by promoting a comprehensive marketing strategy.
The Situation
Aquatica Pools, a full-service pool design and construction company in South Carolina, aimed to invest in a full-scale marketing build to emphasize their competitive advantages in speed and quality. The goal was to generate qualified leads for their sales team to close.The Solution & Services
Aquatica Pools leveraged a comprehensive marketing strategy that included television ads, radio spots, targeted landing pages, Facebook ads, Google ads, and email campaigns. By integrating these diverse channels, they effectively reached a broader audience, driving predictable and impressive results. The television and radio ads enhanced brand visibility, while the targeted landing pages and digital ads on Facebook and Google captured and converted potential leads. Email campaigns nurtured these leads, ensuring consistent and meaningful engagement, ultimately boosting their sales and reinforcing their market presence.Television Ads
Radio Spots
Landing Page
Facebook ads
Google Ads
Email Nurture Sequence
Our Creative Work
Television Ad
Landing Page Design
Marketing Collateral
Radio Spot
Content Details
For the television commercial, we crafted a clear and concise script that highlighted Aquatica Pools’ reputation as the fastest pool builder in South Carolina. The commercial showcased the impressive backyard transformations that customers can expect, emphasizing that Aquatica Pools can complete your dream pool in just 8-12 weeks.
High-converting landing pages were essential to the campaign’s success. These pages provided prospects with detailed information about the campaign and effectively persuaded them to submit their information through an online lead form.
The marketing collateral created included graphics, gif and photography that were used to fill out the landing pages, social media posts and follow-up emails aimed at educating and convincing prospects to convert into qualified lead form submissions.
We collaborated with Aquatica to develop an in-depth, comprehensive booklet designed to empower their sales team. This booklet included detailed information about their services, customer testimonials, high-quality images of completed projects, and compelling case studies. By providing clear and persuasive content, the booklet helped the sales team effectively communicate the value of Aquatica’s offerings, ultimately enabling them to close more qualified leads with confidence.
Lead Generation & Nurturing
Google Ads
Facebook Ads
Email Nurture Sequences
Details
Client Outcomes
1,378 New Leads
12X Return on Investment
$3 Million New Revenue
