Customer Stories

Swimming By Summer

How a South Carolina pool construction company company drove 100 leads over a 30 day timeframe, through the promotion of a campaign.

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Our Services

The Situation

Aquatica Pools, a full service pool design and construction company located in South Carolina, wanted to run a campaign that highlighted the competitive advantages of speed and quality in order to drive qualified leads that the sales team could close.

The Solution & Services

Television, radio and Facebook Ads were used to create brand and campaign awareness in the Charleston, South Carolina area. Google search was setup and deployed in order to capitalize on that awareness and capture relevant searches to the campaign. A landing page was crafted to display the quality of work that Aquatica had executed in the past. The landing page also clearly communicated the campaign hook of being able to build a pool within 8-10 weeks while other pool companies can take up to 8-10 months.

Television Ads

Radio Spots

Landing Page

Facebook ads

Google Ads

Email Nurture Sequence

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Our Creative Work

Television Ad

Radio Spot

Landing Page Design

Content Details

1
Television Ad
1
Television Ad

For the television commercial, we focused on writing a script that was clear, and concise and showed the backyard transformation that someone would expect to get by investing in a pool with Aquatica.

2
Landing Page Design
2
Landing Page Design

The landing page would be crucial to the success of the campaign because it was where prospect could learn about the campaign and also be convinced to submit their information via an online lead form.

3
Marketing Collateral
3
Marketing Collateral

The marketing collateral created included graphics, gif and photography that were used to fill out the landing pages, social media posts and follow-up emails aimed at educating and convincing prospects to convert into qualified lead form submissions.

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Lead Generation & Nurturing

Google Ads

Facebook Ads

Email Nurture Sequences

Details

6
Email
6
Email
7
Google Ads
7
Google Ads
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Client Outcomes

100 New Leads

20X Return on Investment

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Final Results

20X

Return on Investment

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