Swimming By Summer
How a South Carolina pool construction company company drove 100 leads over a 30 day timeframe, through the promotion of a campaign.
The Situation
Aquatica Pools, a full service pool design and construction company located in South Carolina, wanted to run a campaign that highlighted the competitive advantages of speed and quality in order to drive qualified leads that the sales team could close.The Solution & Services
Television, radio and Facebook Ads were used to create brand and campaign awareness in the Charleston, South Carolina area. Google search was setup and deployed in order to capitalize on that awareness and capture relevant searches to the campaign. A landing page was crafted to display the quality of work that Aquatica had executed in the past. The landing page also clearly communicated the campaign hook of being able to build a pool within 8-10 weeks while other pool companies can take up to 8-10 months.Television Ads
Radio Spots
Landing Page
Facebook ads
Google Ads
Email Nurture Sequence
Our Creative Work
Television Ad
Radio Spot
Landing Page Design
Content Details
For the television commercial, we focused on writing a script that was clear, and concise and showed the backyard transformation that someone would expect to get by investing in a pool with Aquatica.
The landing page would be crucial to the success of the campaign because it was where prospect could learn about the campaign and also be convinced to submit their information via an online lead form.
The marketing collateral created included graphics, gif and photography that were used to fill out the landing pages, social media posts and follow-up emails aimed at educating and convincing prospects to convert into qualified lead form submissions.
Lead Generation & Nurturing
Google Ads
Facebook Ads
Email Nurture Sequences
Details
Client Outcomes
100 New Leads
20X Return on Investment
Final Results
Return on Investment
